Companies don't fail at scale. Their systems do.

Status: Accepting engagements — November 2026

OpsHQ.io01 / 08
Agenda

Agenda

Prepared for: Founders & Executives, Series A–C02 / 08
The M&A record

2× ACQUIRED. 2× INTEGRATED.

Lumi was acquired by Narvar. I led the integration. Syrup was acquired by Anaplan. I led that one too. I build the infrastructure that makes companies acquirable, and the systems that hold together after.

DEAL 1 — LUMI → NARVARBUILD 2016–21 · INTEGRATE 2021–2420162021DEAL 2 — SYRUP → ANAPLANBUILD 2025 · INTEGRATE 2025–2620252026

FIG 2.1 — TWO COMPLETE CYCLES. GRAY = BUILD. BRONZE = INTEGRATE. DIAMOND = EXIT.

5 MO

Post-acquisition GTM integration

HubSpot to Salesforce for the acquired GTM team.

Fig 2.2 — Buy-side, deal 2

$20.7M

Across 7 rounds at Lumi

Led financial due diligence through Series A to exit as the CEO's operational right hand.

Fig 2.3 — Sell-side, deal 1

100+

BI users on the Metabase layer

Built during integration. Finance Ops covered after CFO departure.

Fig 2.4 — Buy-side, deal 1

Prepared for: Founders & Executives, Series A–C03 / 08
The control panel

This is what I actually build.

GTM Control Panel — RevenueRefreshed 6:00 AM PT
This quarterSegment: AllRegion: NA + EMEAOwner: All teams

Forecast accuracy

91%

▲ +30pts since implementation

Pipeline coverage

3.4×

Target ≥ 3.0×

Stage conversion

31%

SQL → Closed-won

Data hygiene

99.2%

Records complete + deduped

Forecast vs. actuals — trailing 6 quarters

Q1Q2Q3Q4Q5Q6FORECASTACTUAL

Funnel — this quarter

LEADSMQLSQLWON
REPRESENTATIVE BUILD — INSTRUMENTATION OF THIS KIND DEPLOYED AT SYRUP TECH, NARVAR (100+ BI USERS), AND LUMI

Instrumentation: Salesforce / HubSpot / Metabase / Looker / Clay / Gong

Prepared for: Founders & Executives, Series A–C04 / 08
Deployment record

5.1

2025–26

SYRUP TECH

BUSINESS & GTM OPERATIONS LEAD — BUILD TO INTEGRATION

Built the GTM infrastructure that carried Syrup Tech through its acquisition by Anaplan, then led the five-month post-acquisition GTM integration, including the HubSpot to Salesforce migration for the Syrup GTM team. Designed and rolled out MEDDPICC with sales leadership, improving forecast accuracy by 30%.

FORECAST ACCURACY+30 PTS
INTEGRATION5 MO
ACQUIRED2025

5.2

2021–24

NARVAR

Director of Business Operations — integration & BI

Led the post-acquisition integration of Lumi. Built the Metabase BI layer serving 100+ users. Stepped into Finance Ops after the CFO's departure. Authored board materials and executive dashboards for quarterly strategy reviews. Owned the weekly renewal forecast for a $100M+ ARR book, flagging at-risk accounts from Gong, CSAT, and health-score data before they reached the number.

ARR$100M+
BI USERS100+
ORG300+

5.3

2016–21

LUMI

VP OF BUSINESS OPERATIONS / VP OF SUPPLY CHAIN — SERIES A TO EXIT

Operational right hand to the CEO from Series A through acquisition. Built the marketplace operations connecting 700+ brands with 300+ manufacturers.

BRANDS700+
UNITS/YR200M+
ERROR RATE<1%
RENEWAL RATE90%+
Prepared for: Founders & Executives, Series A–C05 / 08
Operating method

Four principles. No theater.

01 Diagnose first

The real problem is rarely the one in the brief. The first week is listening.

02 Build for the next stage

Systems that depend on heroes break. I build for the team you will have.

03 Exit clean

Documented, hired, handed off. Success is the day no one needs to call.

04 Trust the data over the room

Reps are optimistic. Forecasts are not. When the call notes and the pipeline disagree, I go with the pipeline and flag it early.

Prepared for: Founders & Executives, Series A–C06 / 08
The operator
Nicholas Martin, operating partner at OpsHQ

Nicholas Martin

Operating Partner — Los Angeles

Most operators show up when things are running. I show up when they are not. Founders hire me when they need someone in the room who has done this before and is not going to waste their time.

CURRENTLY: OPSHQ ENGAGEMENTS, AND BUILDING THE AGENT STACK ON SLIDE 04.

Field notes

Prepared for: Founders & Executives, Series A–C07 / 08
Operating review — 2026

Tell me what's breaking.

This is the only deck I will ever show you.

OPSHQ · MARTIN OPS LLC — LOS ANGELES, CAmoc.sponitram@kcinLinkedIn →08 / 08